This Privacy Policy is part of the User Agreement which also comprises our Terms of Service (“Terms”) and our Community Standards. It’s designed to make sure you know what information we collect about you, how we use it, when we share it, and the controls we provide you to manage the information you share with us. Throughout the User Agreement some words have specific meanings and they should be interpreted the same way wherever they are used.
When we use the term Information we mean data that may include but not be limited to personal data. Cassette collects information that you provide directly to us (data that you provide to us) and also through your use of our Services (data we collect when you use our Services).
Account Creation Data: This is data that is required to create an account. Without it, we cannot provide you our Services.
During account creation there is also some additional information you can decide to share with us
Content Data: We receive Content (as defined in the Terms) that you create when you use our Services. This includes:
Remember, other users can copy (e.g., screenshot) your Content and share it through other services so we recommend that you do not share any Content that you do not want other people see or copy.
Communications with Cassette: When you report a concern with our Services, respond to a survey, request assistance, or exercise your rights, we receive information from you that is necessary to support you, respond to you, and improve our services. This may include:
Like all internet based services, as you use our Services, we automatically receive information about you from your device and your usage of our Services:
Connection and Technical Data:
Interaction Data:
Usage Data: actions performed, including use of RealMojis, time of posting, how many times you retook a photo before posting, number of late Cassette posts, Content viewed, Content interactions, deletions, blocking, hiding, screenshotting, application crashes and event logs.
Device and Equipment Data: device type, operating system version, language preference, and applications.
We also receive data when you decide at your discretion to use certain features of our Services:
Cameras and Photos Library: You can create an account without allowing us to access and collect data from your device’s camera or photo library.
Geolocation Data: You can decide to share your location when you share Content through our Services. If you choose to share your location, depending on the feature, you can share your precise or approximate location.
Address Book Data: You can decide to allow Cassette to access your address book to identify the friends in your Address Book who may already be on Cassette, or share a track with a friend not on Cassette. We do not access your Address Book without your permission. If you decide to find your friends by giving us access to your Address Book, we send the phone numbers in your Address Book to our systems, compare those numbers to the list of phone numbers for other Cassette users, and return the username to you as a friend suggestion.
We would not want anyone selling our information so we do not sell your information. We use your information carefully and thoughtfully to bring you our Services.
Our Services are brought to you through a variety of software and technical infrastructure. Understanding how these systems work is complicated and they are constantly evolving as we improve our Services. Information is often used by multiple parts of the systems to bring you even just a small feature. As a general rule the use cases Cassette makes of the information we receive falls into the following categories:
Operation, Improvement, and Provision of our Services: To create an account for you, receive and display Content, identify Content or accounts that may interest you, ensure our Services operate as you expect, and improve them.
Safety and Security: Ensure your and other users safety and security, the security of our Services, our partners, and compliance with relevant laws and regulations.
Measurement and Analytics: Measurement of our Services effectiveness including performance of the application (e.g., crashes and causes of crashes), and stability, your usage for recommendations of both accounts and Content.
Communications: We want to hear from you and we hope you want to hear from us so we need to use your information to communicate with you. This can happen when we need to communicate with you about a feature of our Services or when you contact us to ask a question or report Content.
Research: We like real feedback from real users. When we do research, we let you know and you get to decide if you want to be a part of it. If you do, you will share information for research or product testing purposes.
We only share your information when it’s necessary to provide you our Services or it’s required by law. That generally falls into the following categories.
Cassette Engineers: To bring our Services to you or provide you support, authorized Cassette engineers may need to get access to your information.
Other Users: When you share Content through our Services, that Content is available to your real friends or if you share the Content more broadly to all Cassette users.
Service Providers: To bring you our Services we work with a small group of partners who provide us services. This includes partners who help with technical and hosting support, sending notifications, publishing, and sharing content, user analytics and satisfaction surveys, management of security incidents or fraudulent activity, etc. In working with those partners, we may share your information with them to bring you our Services.
Legal and Statutory Purposes: From time to time we may receive legal requests for information related to our users, be required to proactively share data with authorities when we learn of certain Content on our Services (e.g., Child Sexual Abuse Material or terrorism), address fraud or security concerns, or protect people on our Services or elsewhere from harm.
Change in Ownership: In the event of a merger, acquisition, reorganization or sale of assets, or bankruptcy, Cassette may share, sell or transfer information about you. This Privacy Policy would apply to all transferred information.
Our goal is to keep your information only for as long as it’s needed to provide you our Services. Sometimes legal requirements mean that we have to keep your information for longer than our stated practices. Generally we keep your information according to the timelines below.
Account Creation Data: retained indefinitely (i.e., as long as you have an active account) as it is required to provide and operate an account for you. If you choose to delete your account this information will be deleted.
Content Data: retained indefinitely (i.e., as long as you have an active account) or until the Content is deleted by you.
Communications with Cassette: retained for no longer than 24 months.
Connection and Technical Data: retained for no longer than 24 months, however, some connection data is also part of the Account Creation Data and is kept consistent with retention periods for that data.
Interaction Data: retained indefinitely (i.e., as long as you have an active account) or until the interaction is deleted by you.
Usage Data: retained for no longer than 24 months.
Device and Equipment Data: retained for no longer than 24 months, however, some connection data is also part of the Account Creation Data and is kept consistent with retention periods for that data.
Geolocation Data: When you share your Geolocation data with us as part of your Content, the information is retained for as long as the Content remains on our system (i.e., until you delete the Content or your account).
Address Book Data: This information is retained indefinitely (i.e., as long as you have an active account) as it is required to provide and operate an account for you.
Notification: In the settings of the applications you can choose and control which notifications you receive about our Services.
Block or Hide Users: To make sure you have a great experience when using our Services, you can block or hide users who you do not want to receive Content from or who you do want to see your Content. If you block or hide a user, at any time you can go into the settings of the applications and view who you have blocked or hidden. You can also unblock or unhide them at any time.
Delete Your Account: In the settings of the applications you can choose to delete your account at any time. If you choose to delete your account, your account and all of your information will be permanently deleted. Note, information will not be deleted where Cassette has received a valid legal request requiring us to preserve your information.
If your account is permanently suspended and you choose to delete your account, we will keep Account Creation Data related to your account to prevent permanently suspended users from creating new accounts.
Privacy is a fundamental human right. That means every person that uses our Services, irrespective of where they reside, can expect the same things from us. Whether you are in Europe, one of the 50 U.S. States, Latin America, the Middle East, Africa, Japan, Asia Pacific, or anywhere in between, you can:
You can submit a question to privacy support through email.